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英國行銷碩士課程(Marketing for Conversion),適合無商科背景人士申請就讀,Part Two。





以下是Part Two英國行銷碩士課程資料,適合無商科背景的學生或上班族申請就讀,一樣整理出六間大學系所給大家參考。如果您喜歡我整理的資訊,請幫我的粉絲團按個讚,謝謝!


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學校: University of Liverpool
地點: Liverpool 英格蘭西北部
學術要求: 75% (不限科系)
語言要求: 6.5 (with a minimum of 6.0 in each component)
學費(2015 entry): £15,000
申請費: N/A
課程架構:
Compulsory modules
  • Applied Business Research Methods (ULMS515) Show
  • Marketing Management (ULMS766) Show
  • Managing Finance (ULMS767) Show
  • Services Marketing (ULMS803) Show
  • Marketing Communications (ULMS521) Show
  • Strategic Organization (ULMS765) Show
  • Critiquing Marketing (ULMS791) Show
  • Consumer Behaviour (ULMS795) Show
Optional modules
  • Strategic Business Analysis (ULMS719) Show
  • Dissertation (ULMS790) Show




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學校: University of Sheffield
地點: Sheffield 英格蘭中部
學術要求: 75% (any background)
語言要求: IELTS 7.0 (每項6.0)
學費(2016 entry): £19,500
申請費: N/A
課程架構:
Semester 1
  • Marketing Research
  • Marketing Management
  • Contemporary Marketing Practice
  • Global Marketing
  • International Consumer Behaviour
Semester 2
  • Contemporary Chinese Business and Management
  • International Management
  • Strategic Management
  • International Business Strategy
  • Dissertation




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學校: University of Sheffield
地點: Sheffield 英格蘭中部
學術要求: 75% (不限科系)
語言要求: IELTS 7.0 (每項6.0)
學費(2016 entry): GBP 8,250 (semester 1) and HK$ 97,500 (semester 2)
申請費: N/A
課程架構:
Semester 1,
delivered at Sheffield University Management School
  • Introduction to Marketing
  • Global Marketing
  • Marketing Communications
  • International Consumer Behaviour
  • Contemporary Marketing Practice
Semester 2,
delivered at Hong Kong Baptist University
  • International Marketing Research
  • International Services Marketing Management
  • Strategic Marketing
  • Socially Responsible Marketing in an International Context


Term 3: Project Dissertation (either back to UK or stay in Hong Kong) 第二學期可申請香港學生簽證就讀,之後畢業可有香港1年工作簽證。




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學校: Newcastle University
地點: Newcastle 英格蘭北部
學術要求: 75% (不限科系)
語言要求: IELTS 6.5 (每項6.0)
學費(2015 entry) £16,475
申請費: N/A
課程架構:






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學校: University of Reading
地點: Reading 倫敦左方
學術要求: 78% + 任何科系
語言要求: IELTS 7.0 (每項6.5)
學費(2015 entry) £18,650
申請費: N/A
課程架構:


Compulsory Modules
  • International Strategic Management
  • Global Marketing Management
  • Principles of Marketing
  • Market Research
  • Study and Research Skills: Sources, Methods, and Practice  
  • Consumer Behaviour
Optional Modules
  • Dissertation (MM)
  • Marketing and International Management Business Project

Either/Or:
  • Financial Management
  • Management Decision Making and Performance Evaluation




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學校: University of Sussex
地點: Brighton 英格蘭南部
學術要求: 78% (不限科系,但對marketing有basic knowledge)
語言要求: IELTS 6.5 (每項 6.0)
學費(2015 entry) £15,350
申請費: N/A
課程架構:


Core Modules
  • Accounting for Decision Makers
  • Buyer Behaviour
  • Global Business
  • Marketing Management
  • Research Project (International Marketing)
Optional Modules
  • Corporate Governance and Social Responsibility
  • Information Systems and Management
  • International Entrepreneurship
  • International Human Resource Management
  • Marketing Strategy
  • Strategic Management - Business Mgmnt Course
  • The Business Context in Emerging Economies


Summer term: reseach project




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學校: University of Kent
地點: Canterbury倫敦右邊
學術要求: 75% (非商科)
語言要求: IELTS 7.0 (R + W 6.5/ S + L 6.0)
學費(2015 entry): £15,160
申請費: N/A
課程架構:

     Modules
  • CB9065 - Buyer Decision Making
  • CB9066 - Applied marketing research
  • CB933 - Marketing
  • CB935 - Organisational Behaviour and Human Resource Management
  • CB937 - Financial and Management Accounting
  • CB952 - Integrated Marketing Communications
  • CB953 - International Marketing Strategy
  • CB9067 - Digital Marketing
  • CB900 - Corporate Responsibility and Globalisation
  • CB9027 - New Product Development and Innovation Management
  • CB9035 - Applied Business Modelling
  • CB9068 - Marketing Report