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英國行銷碩士課程(Marketing for Conversion)，適合無商科背景人士申請就讀，Part One。



"台灣在消費電子、科技、電信等領域，也是備受推崇的品牌。台灣可以大大宣揚：「國際一級企業，包括蘋果電腦、亞馬遜、微軟，都是台灣企業的客戶」，增加開拓新客戶的信心。除此之外，台灣必須加強說「台灣的故事」，才不會繼續被市場忽略。台灣也必須下功夫，打開台灣的企業與產品在鎖定的目標市場中的名聲。"   Philip Kotler  (出自天下雜誌採訪)


以下是我今日整理的課程資料，非常適合想跨領域學習行銷的朋友申請就讀，目前我先整理出六間大學系所給大家參考，後續會在Part Two整理另外六間商學院出來。如果您喜歡我整理的資訊，請幫我的粉絲團按個讚，謝謝!

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學校: University of Strathclyde (英國商學院排名前10強)
地點: Glasgow 蘇格蘭
課程: MSc Marketing
學術要求: 75%~78% (非商科)
語言要求: IELTS 6.5
學費(2015 entry) £15,000
申請費: N/A
課程架構:


Semester 1 (Compulsory Modules)
  • Strategic Marketing Management
  • Consumer Behaviour
  • International Marketing Research
  • Key Skills
  • Brand Management & Strategy

Semester 2 (2門必修搭配4門選修)
  • Marketing Works: Group Consultancy Project
  • Dissertation Skills
    以下為選修：
  • Destination Marketing Management
  • Managing Tourism Resources
  • International Services Marketing
  • Sector Studies
  • Contemporary Consumer
  • Customer Management 1
  • Customer Management 2 – Digital Marketing
  • Export Marketing
  • Integrated Marketing Communications
  • International Culture & Heritage Marketing
  • Sports Marketing in a Global Context
  • Retail Marketing Management


Semester 3: Dissertation

若對Customer Management有興趣的學生,選修*的modules至少4門,畢業可以獲得MSc Marketing - Customer Marketing的文憑。





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學校: University of Leeds  (英國商學院排名前10強)
地點: Leeds 英格蘭中部
學術要求: 75% + 非行銷相關科系畢業
語言要求: IELTS 6.5 (每項6分)
學費 (2015 entry): £17,000
申請費: N/A
課程架構:

Compulsory Modules
  • Consumer Behaviour Across Cultures
  • Market Research
  • Marketing Communications
  • Internet Marketing
  • Marketing Strategy
  • International Services Marketing
  • Global Distribution and Supply Chains
  • Professional Skills and Employability
  • Company Marketing Project

Optional Modules 以下2選1
  • Consultancy Project
  • Dissertation

Semester Three: 2選1
  • Dissertation (research-based)
  • Marketing Consultancy Project




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學校: University of Warwick  (英國商學院排名前5強)
地點: Coventry 英格蘭中部
課程: MSc Business (Marketing)
學術要求: any background but not marketing/less than 18 months’ work experience
語言要求: IELTS 7.5 (two at 6.5/7.0 & rest 7.5+)
學費(2015 entry) £26,000
申請費: £35
課程架構:

Compulsory Modules


  • Marketing
  • Fundamentals of Economic Behaviour
  • Global Branding
  • Quantitative Methods for Business
  • Strategic Marketing
  • Strategy Analysis and Practice
  • Service Marketing

Elective Modules (Example)
  • Big Data Analytics
  • Corporate Governance
  • International Business
  • Business IT & Services

We will offer a range of elective modules, giving you stimulating options for your elective choice. Please note that module availability may vary and that your first choice may not be guaranteed.



Choice of Dissertation or Business in Practice route
If you begin the course in 2015, you can choose to complete via the Dissertation or Business in Practice route. This choice enables you to tailor the programme to your individual career objectives.
*10,000-12,000 words dissertation in early September




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學校: Loughborough University  (英國商學院排名前10強)
地點: Loughborough英格蘭中部
學術要求: 75% (不限科系)
語言要求: IELTS 6.5 (單項不小於6.0)
學費(2015 entry) £18,250
申請費: £25
課程架構:
Semester 1
  • Human Resource Management
  • Market Research Methods
  • Accounting and Financial Management
  • Marketing Management
Semester 2
  • International Marketing
  • Marketing Strategy & Planning
  • Business Analysis

    Optional Modules (2門選修)
  • Advertising and Consumer Behaviour
  • Business Economics Enterprise Employability and Personal Development
  • Enterprise Resource Planning
  • International and Cross-Cultural Management
  • International Business Environment
  • Logistics and Supply Chain Management
  • Services and Retail Management
  • Small Business and Entrepreneurship
  • Work Psychology
Semester 3
  • Strategic Management
  • Marketing Analysis




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學校: University of Southampton  (英國大學整體排名前20強)
地點: Southampton 英格蘭南部
語言要求: IELTS 6.5 overall with 6.5 in reading and writing, 6.0 in listening and speaking
學術要求: 75%~78% (不限科系)
學費(2014 entry) £16,250
申請費: N/A
課程內容:

Semester One
Compulsory
Semester Two


Additional compulsory module:
Compulsory




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學校: Queen Mary, University of London
地點: 倫敦
課程: MSc Marketing
學術要求: 75% (Any background but some basic quantitative skills and some elementary prior knowledge of accounting would be an advantage)
語言要求: IELTS 7.0 with 6.0 in writing
學費(2015 entry) £16,750
申請費: N/A
課程架構:

Compulsory modules



  • Brand Management (BUSM026)
  • Understanding Consumer Behaviour (BUSM058)
  • Organisational Behaviour (BUSM069)
  • Introduction to Marketing Theory and Concepts (BUSM094)
  • Relationship and Network Marketing (BUSM096)
  • Research Methods for Marketing (BUSM098)

Optional modules (choose two *)



  • International Marketing Communications (BUSM024)
  • Multinational and Global Business (BUSM028)
  • E-Marketing (BUSM044)
  • New Product Development and Business Ecosystems (BUSM084)
  • International Business Strategy (BUSM089
  • Global Supply Chain Management (BUSM091)
  • Social and Political Marketing (BUSM095)


***Final Term: Dissertation